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Whether we realize it or not, books are not just a solitary activity. Book lovers love to share their thoughts about the books they are reading, and to recommend books to friends, family and colleagues. Seldom do we just shelve a book immediately after reading, never to think about it again. Instead, we share our reading choices on Social Media, mention it in conversation, or give it to a fellow book lover to read.
Book clubs have existed in some form since at least the 1630s when Puritan groups got together to discuss the bible, and have taken many forms since then. In 1727, Benjamin Franklin organized the Junto Literary Society to discuss philosophy, morality, and science. In 1840, the first bookstore sponsored book club in the United States began in Boston, and they have continued to grow and evolve.
According to Booknet Canada, as of September 2018, 7% of Canadian adult book buyers belong to a book club, 28% of readers belong to a book club or reading group (whether they buy books or not), and 8% of those surveyed said they found their last read through a book club.
Traditionally, book club picks were selected by members of the group, the library, or the book store, and members would meet in person to discuss the book. This changed in 1996 when Oprah Winfrey, the queen of daytime television used her power and influence to “get the whole country reading again”, and launched a televised book club.
In 2012, Oprah launched the 2.0 version of her book club in conjunction with her magazine, and television network, this time incorporating social media platforms. Later this year, she’ll be officially reviving her book club again, this time on the new streaming platform Apple TV+.
Today, having a celebrity such as Oprah recommend your book can increase sales by the millions. Oprah has 15 million followers on Instagram and 4.4 million followers on twitter, and her endorsement is publishing gold. Recently, she announced The Water Dancer by Ta-Nehisi Coates as her latest pick, and the book will almost certainly land on bestseller lists.
Two other celebrities influencing readers are actresses Sarah Jessica Parker and Reese Witherspoon. Parker is a voracious reader, and recently completed a two-year term as honorary chair of Book Club Central for the American Library Association. She is also the editorial director for her own imprint SJP for Hogarth, where she acquires books that appeal to her own taste as a reader.
Witherspoon launched her book club in 2017, and it was born out of her love of reading. Witherspoon is an avid reader, and she casually started posting pictures of the books she was reading on her Instagram. The club grew into something more formal from there, and now has 1.1 million members.
Would the book have been a bestseller regardless? Possibly, but it’s more likely that the 1.1 million U.S. sales can be attributed to the power of Witherspoon’s endorsement.
Witherspoon’s September 2019 pick The Secrets We Kept by Laura Prescott was inspired by the true story of the CIA’s mission to smuggle Doctor Zhivago out of the U.S.S.R. where nobody would publish it, juxtaposed with the love story between author Boris Pasternak and his mistress Olga.
Normally, celebrities don’t influence me to read a book, but this one intrigued me, and I ended up really enjoying it. I learned something about a period in history I knew nothing about, and I was invested in the characters and the story. I confess I’ve never read Zhivago, but after reading this, I want to. It has also made me take notice of Witherspoon’s other picks, a number of which I’m interested in reading.
While enjoying this one title doesn’t mean that I’ll actively seek out future celebrity book club recommendations, as a book lover I appreciate what they do for discovery and exposure, and anything that gets millions of people reading and talking about books is good with me!
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Happy Reading! |
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LSC Library Services Centre 44 April 25, 2022 |
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Stef Waring 15 April 18, 2022 |
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Rachel Seigel 38 April 11, 2022 |
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Systems LSC 1 February 7, 2022 |
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Selection Services 3 October 18, 2021 |
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Karrie Vinters 9 June 14, 2021 |
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Sara Pooley 6 April 19, 2021 |