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Like most of you, I’ve grown so accustomed to the presence and availability of things like cloud technology and online shopping that I scarcely give using it a second thought. If I can order something online from the comfort of my home and get it cheaper and faster than shopping in a store I will.
Let’s face it. Bit by bit we are moving our lives online. From communication to shopping to entertainment, there is almost nothing the internet can’t give us. With some companies now offering same day delivery, we barely have to wait for anything. But what if Amazon/Google ruled the world and our survival depended on them? This is the world Rob Hart imagines.
In a near future dystopian world, a megacorporation called “The Cloud” is everything. Big box retailers and independent businesses have almost entirely disappeared. Outside of the Cloud people are starving and unemployed, crime is so high nobody wants to go outside anymore, and the world is in shambles.
Getting a job at the Cloud is the best option for survival. It provides employees with shelter, housing, and entertainment, all paid for with credits to be used in the Cloud. Need something right away? Order it on the Cloud and it will be delivered to your door immediately. There is nothing that the Cloud can’t give you as long as you work hard and follow the rules.
Assuming you pass the interview process and get hired, you’re sorted into an employment stream that management feels suits your abilities and experience. Maybe it’s not the one you were hoping for, but there are no bad jobs at the Cloud!
All employees wear a wristband tracker that is a cross between an Apple Watch and Big Brother. It knows where you’ve been, where you are and what you’re doing. It opens doors, tracks when your shift begins and ends, and you can never take it off. Well actually, you can for a brief period of time at night while it charges, but it also knows if you’ve had it off too long. And don’t think about trying to cheat the system by handing it off to someone else, because it's specifically coded to you.
Work performance is strictly monitored and ranked from 1 to 4 stars. Drop lower than 3 stars and next cut day, you’re out. No second chances, no explanations. Just out. Since there are pretty much no other options for work, you can imagine the pressure. Rank 4 stars and you live to work another day and get some perks or even a promotion.
Disagree with his bullying approach to doing business? The market dictates as Gibson would say. The Cloud customer wants the lowest price possible. If a company wants their product sold on the Cloud, work with them to bring the pricing down to what they ask. If not, the Cloud will engineer a cheaper version and drive you out of business.
The novel alternates between two different voices, with each chapter beginning with a blog post from Gibson. From his viewpoint, he and the cloud have solved many of the world’s problems and are working on solving more. If the outside world is a dystopia, life inside the Cloud is a utopia. Gibson is dying, and he teases readers with a forthcoming announcement about who his successor will be.
One of the voices belongs to Paxton, a former prison guard and man who was driven out of business when he couldn’t meet the deep discount that Cloud was asking for his product. His plan is to bide his time until his patent comes through, and then try again. When Paxton gets invited to be part of a special task force to uncover a drug smuggling operation within the cloud, he jumps at the chance.
The other voice is Zinnia, an industrial spy who has been hired by a mystery employer to penetrate Cloud’s technology and figure out how things work. It's a job she's done many times before, and it's money, so why should she care? As the story progresses, their missions converge in unexpected ways all leading up to a shocking conclusion.
This is not your typical dystopia. This is a cautionary vision of the future that makes a statement about the danger of corporate power and greed and it terrified me! Google and Amazon already know my interests and my shopping habits. They know what items I’ve looked at online and tailor advertising to those specifications.
Amazon already has a frightening amount of power over its customers and its suppliers. Physical retailers are disappearing, and the future pictured in this book doesn’t seem so implausible. The author also touches on sexual harassment in the workplace and #MeToo when a creepy supervisor threatens Zinnia's position unless she gives in to his advances.
This is book is receiving huge buzz. Film rights have been optioned by Ron Howard, excerpts have been printed in EW and online, and it was recently featured at Book Expo/BookCon in New York. If you’re looking for a thriller that is riveting, fast-paced, and will make you ponder the future, this is for you!
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Happy Reading! |
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